What’s the goal?
Picture this: When you are working, you wear an imaginary tool belt. In this tool belt you carry the things you know how to do (aka skills). Your co-workers also wear their imaginary tool belt so you...
View ArticleA reality model
Business owners fail because they choose to fail. Why they choose failure over success is a complex behavioral question we’ll leave to the psychology professionals. Those of us who prefer to succeed...
View ArticleEffectiveness vs. efficiency
I’ve seen many people lose promising careers because they failed to understand the importance of knowing the difference between effectiveness and efficiency. Effectiveness is doing the right things;...
View ArticleNever confuse effort with results
A very successful business man told me “Never confuse effort with results,” just after he hired me to be a sales manager for one of his many businesses. In other words, do not think that you will be...
View ArticleMaster marketing calendar
Draw in pencil, on durable erasable paper, a linear calendar that encompasses two years, list the months in sequence from left to right at the top. Make the font sizes large enough to read from several...
View ArticleRedefining knowledge
I’m going out on a limb here – but I’m saying it anyway; within reason, one word should have one meaning. For example the word “know.” In formal debates, it is necessary for the participants to state,...
View ArticleNothingness cannot exist
One of the most useful managerial thinking tools came to me as a result of studying the writings of Sigmund Freud (1856-1939). Freud divides the personality (mind) into three competing systems – Id,...
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